Your customers no longer search only on Google. They ask ChatGPT or Gemini questions like “Which moisturiser is best for sensitive skin?”, or read the answer in Google’s AI overview. If your name isn’t in those answers, you don’t exist for that customer.
How do we measure visibility?
- 1We build the question setWe collect the questions customers ask in your sector from search data and your sales team’s notes.
- 2We ask them regularlyWe put the same questions to ChatGPT, Gemini and Google’s AI overviews at set intervals. Answers change, so one measurement isn’t enough.
- 3We calculate the mention rateWe record how many answers mention your brand, in what position and from which source.
- 4We compare with competitorsWe measure your competitors’ mention rate in the same answers and report the result as a share.
What raises visibility?
AI assistants build their answers from content on the web. The basics of classic SEO still apply, with a few additions:
- Pages that answer frequently asked questions clearly and directly.
- Product and service information marked up with structured data.
- Your brand being mentioned on independent sites, comparison articles and lists.
- Consistent brand information: address, category and product names should match everywhere.
The effect doesn’t show up overnight, so it matters to repeat the measurement regularly and follow the change alongside your competitors.
Let’s talk about this with your own data
In the meeting we look at your accounts and decide together which measurement matters for you.
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