Leads
From form counts to qualified meetings
How to set up lead scoring so your campaigns optimise for meetings that turn into sales, not for the number of forms.
5 November 20265 min read
Blog
Notes on growing with data
Our team’s writing on market share, AI search, lead scoring and measurement.
AI search
Does AI recommend your brand?
How to measure, and raise, how often your brand appears in ChatGPT, Gemini and Google’s AI overviews.
28 October 20266 min read
Measurement
Why ROAS alone isn’t enough
Your return on ad spend can rise while your market share falls. How to read ROAS together with market share against competitors.
14 October 20265 min read